Key question #4: Could e-cigarettes "re-normalize" smoking
Dunhill, being a premium import, naturally costs more but for many smokers, the quality justifies the price
Even if a reasonable consumer knew that menthol was an additive, it was still plausible that an additive-free descriptor undermine[d] her knowledge, because menthol is an uncommon substance, compared to products such as almond milk (with no dairy milk) and veggie bacon (no pork)
In women, it accelerates ovarian ageing, reduces the number of viable eggs, and increases the risk of chromosomal abnormalities, which can lead to infertility, miscarriage, or birth defects
Tobacco companies have even allowed candy cigarette companies to use their branding and labels on their candy products over the years