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The advertisement features the slogan, in strikingly bright lettering, Then, he starred on the ball field, now, he stars in the tobacco field. While the advertisement makes an overt psychological appeal to McMillans fanbase, it simultaneously makes subtle grabs at other demographics, as the campaign would be a waste of funding given it could only reach one target audience

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Chesterfield cigarettes have a long history as a classic tobacco brand recognised by adult smokers for their balanced flavour profile and traditional character