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The table above the pie chart in the center of Figure 1 lists market shares of the top five companies for each of the top five major types of tobacco products

The company is a world powerhouse famous for its unique efforts to minimize harm and its wide range of tobacco products

Looking at each independently highlights a number of unique tailwinds and threats

BAT is now focusing more on veps (e-cigarettes) and other modern products as the demand for traditional or common cigarettes in the global market is decreasing day by day

The Reynolds acquisition also created the largest tobacco business in the world based on net sales