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Thats because its exposed to air every time a smoker opens the tobacco pouch or does not seal it properly, making it more likely to dry out

Category Art Deco Vintage 1920s Tobacco Accessories Enamel Silver Tabacere by Alexander Sturm Alexander Sturm, enamel silver tabacere

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When traditional advertising was banned from television, billboards, and sports sponsorships, tobacco companies shifted their creativity and budgets to the pack itself, transforming it into a seductive tool for branding, social aspiration, and denial of harm

As a whole, the cigarette business was showing signs of becoming what the market analysts call a mature industryone in which, after a period of substantial expansion, the market growth is no longer able to maintain consistent gains over population growth