See also [edit source] Bibliography [edit source] Assunta, M., Chapman, S., "A 'clean cigarette' for a clean nation: a case study of Salem Pianissimo in Japan", Tobacco Control 2004;13:ii58-ii62
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This 1951 Marlboro ad both pours on the kitsch with a cute baby, and lays on the parental guilt ("Just one question, Mom: Can you afford not to smoke?")
Big Tobacco's (five largest tobacco companies) response was to fuel a parallel market of cheap smuggled cigarettes, which sustained profits while undermining government revenues
The risks to children were not worth the right to sell any candy a man wishes