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doi:10.1371/journal.pmed.1001241

Meanwhile, data from Statista estimates the global tobacco market to be worth over US$900 billion, with cigarettes continuing to account for the largest share despite the rise of alternative nicotine products

The country's younger generation is exposed to cigarette advertising on shops, billboards and the internet, as well as through sponsorship for music concerts, sporting leagues and events

Some scientific reviews also warn that filters can create a false sense of safety, which may change how people smoke and increase total exposure

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