Researchers compared two major cigarette brands: Pall Mall, marketed as a discount brand, and Natural American Spirit, a super-premium brand that features a pro-environment marketing campaignthe first-ever corporate social responsibility advertising on cigarette packaging
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More shocking still is another JAMA publication from 1991 which revealed that 91.3% of 6-year-old children were able to correctly match Old Joe with a picture of a cigarette, nearly the same number of children as were able to match Mickey Mouse with the Disney Channel logo (4)
The markup on cigarettes was hiked from 8 percent to 15 percent, or the equivalent of an increase from 41 cents on each pack of cigarettes to 76 cents per pack over the next two years
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