-- Reynolds American Inc
After transitioning the brand from Lorillard to Reynolds after just one quarter, Newport grew 3%
Ian Fearon, the paper's lead author and renowned, U.K.-based nicotine scientist, concluded, "BIDI Stick ENDS delivered nicotine to users comparably to their usual brand cigarette and also elicited similar subjective effects such as satisfaction and relief." Fearon went further to note the study's implications: "Thus, the BIDI Stick ENDS may be a satisfying alternative to cigarettes among current adult smokers, including those that find it difficult to quit or who are not interested in quitting smoking." Comparing published research on other ENDS and tobacco-containing "heat-not-burn" products, study authors said the BIDI Stick may have a greater ability to satisfy adult smokers looking for alternative, non-combustible sources of nicotine
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[DOI] [PMC free article] [PubMed] [Google Scholar] 31.JUUL in school: JUUL electronic cigarette use patterns, reasons for use, and social normative perceptions among college student ever users
