Kevin Fenton, national director of health and wellbeing at the government authority Public Health England, said the findings held a clear message for tobacco smokers
Ads that provide self-affirming messages (e.g., the value of raising a family or maintaining health) might buffer against defensive processingdismissal of a health message perceived as personally threateningbecause it has been shown that self-affirmation prior to exposure to graphic images on cigarette pack warnings reduces such defensive processing [41]
This is time that would likely be spent in relatively good health, the researchers wrote in their paper, published Sunday in the journal Addiction
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