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It says plain packaging severely diminishes the value of the company's trademark.

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The mercurial writer is often credited with the birth of "Gonzo journalism" - a style of writing that places the reporter as part of the story via a first-person narrative

Research from valuation and strategy consultancy Brand Finance found over 80% of the tobacco companies it tracked experienced growth in brand value even though multiple restrictions have been imposed on where consumers can buy and use cigarettes

European Union: The Tobacco Products Directive came into force on May 20, 2016, and states that EU member countries have the option of implementing plain packaging