The reasons for this may include the discrete nature of the device, the enjoyable flavor, and the high potency leading to a high. In 2019, the The company also made misleading statements that their product was a safe alternative to cigarettes, without providing any evidence for this claim
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In 2009, the Food and Drug Administration banned 13 flavorings in cigarettes, including strawberry, grape, orange, cinnamon, vanilla and coffee
In our report published in 2021, for example, we noted that while 23.3 percent of US adults smoked in 1999, in 2018 the figure was down nearly 10 percentage points to 13.9 percent
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