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During the 1920s, Camel was among the Big Three cigarette companies that ruled the market, which also included Lucky Strike and L&Ms Chesterfield cigarettes

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Camel also began to launch its fair share of propaganda during the 1930s, including its Healthy Nerves campaign, which included images and endorsements from celebrity athletes, such as baseball player Mel Ott and tennis star Bill Tilden

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However, not to be washed away by the antismoking groups, Camel swiftly marketed that its cigarettes contained 28% less nicotine than the other four leading cigarette brands