The Gulf Cooperation Council (GCC) countries (Saudi Arabia, UAE, Kuwait, Bahrain, Oman, and Qatar) contribute approximately 80% of the market share , serving as the core engine of regional growth
The company presents itself as a craft alternative within the tobacco industry, emphasizing minimal processing and a focus on tobacco quality
And when you get loyalty right for them, the solutions and best practices you develop can quickly scale across other categories and shoppers
For example, heated tobacco devices like IQOS by Philip Morris utilize filters designed to trap specific particulate matter generated at elevated temperatures, necessitating advanced material engineering
Cigarette rolling machines work by manually or electrically packing loose tobacco into cigarette tubes or rolling papers, producing evenly rolled cigarettes