how many people die each year from smoking cigarettes Death rate by age Give It Up: Cutting back

Pick the right nicotine strength Match your e-liquid to your smoking habits to avoid cravings or harshness

Affordable Luxury: Competitive pricing - disposables start at under $10, and e-liquids are budget-friendly

Our rates start at 2.00%, typically 25-40% less expensive than the top competitors in the industry

They look pretty much identical to the real thing only are far less dangerous, instead containing ingredients like rose petals, clover and tea leaves to avoid killing the talent

Despite growing global demand for alternatives, JTI is expanding its reduced-risk product (RRP) portfolio more slowly than PMI or BAT