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It has used the exact same strategy and the exact same images it used to make Marlboro the most popular cigarettes for kids worldwide, Matt Myers, president of the Campaign for Tobacco-Free Kids, said

Long-term Economic Impact The economic impact of a non-smoking workforce extends into broader societal benefits as well

The current paper adds to our previous work by providing a broader overview of selection homophily and peer influence for our experimental smoking and vaping norms measures (in terms of pupils observed scores on the scales, and individual norms items), comparing statistical methods used to address these questions in behavioral economics (regression, e.g., Krupka et al., 2016) and network sciences (SIENA, e.g., Mercken et al., 2012), examining peer influence from proximal (e.g., nominated friends) versus distal (e.g., school classes and school year groups) peers, and also examining selection homophily and peer influence for our studys other (self-report) smoking outcomes and objectively measured smoking behavior