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Camel Cigarettes came into almost immediate success after the tobacco company marketed the product in advance, rolling out The Camels are Coming campaign that was meant as a teaser to pique the publics interest in the product

Inserts are necessary to hold the cigarettes in an exact place

[17] All marketing and brand devices were removed from the package and replaced with warnings, only the name of the product remains in generic standard sized text

And because of the tobacco industrys targeted marketing, 85% of Black smokers now smoke menthol cigarettes, compared to less than 10% in the 1950s

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