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The brand has consistently maintained its market presence despite regulatory challenges and shifting consumer trends
The FDA has not approved it as a cessation device, and Philip Morris does not market it as one
doi:10.1016/j.addbeh.2018.09.008 8
It presents various market facets by identifying the key industry influencers
Context: An Australian study that reviewed 1,265 package retrievals between June 2012 and July 2013 (before and after the arrival of plain and standardized packs on the market) "found only a small, temporary increase in cigarette pack retrieval times immediately following plain packaging implementation", after which retrieval time returned to and remained at baseline levels
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