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T., Reilly, S

Philip Morris Executive Larry Williams indicated that the name Virginia Slims, launched in 1968, was chosen because most women like to think of themselves as slim. Targeting youth Internal company documents reveal a consistent focus on attracting youth smokers since the 1920s

Meanwhile, the United Kingdom was working its way to dominating the tobacco scene

All of these businesses are trying to evoke a sort of effortless style, a timeless luxury, a self-indulgent, sun-splashed, carefree, quintessentially Italian vibrance - and in turn, theyve spread that reputation for the namesake island