In essence, Helios is an amalgam of Daedalus's and Icarus's directives: Daedalus was made to identify threats to world order, Icarus was designed to establish a new world order, so the amalgamated Helios identified Bob Page as a threat to the new world order
It is possible that for these individuals, the EC may have facilitated a lingering need for a change in behavior as it might have been stimulated subconsciously the progression through the stages of change (from pre-contemplation to contemplation to determination to action, i.e., quitting)
Example: Chunghwa Cigarettes, also searched as Zhonghua Cigarettes, are known for their red-and-gold Chinese packaging style
along with a local ban on menthol cigarettes
If they play on his taciturn toughness, they also pay tribute to his instincts as an artist