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Geoffrey Fong, Principal Investigator of the ITC Project in Waterloo noted that: Standardised packaging laws shut down one of the last remaining forms of advertising available to the tobacco industry and is a key strategy recommended by the World Health Organization to protect smokers from misleading packaging

Swallowing a pea sized amount is not harmful, even for a small child

Three of these were due to cancer (1.6 expected)

quantified this risk continuum based on a multi-criteria decision analysis approach, wherein the weighted score for cigarettes was 100 and SLT and other products were scored at less than 15 [7]

For example, FY11 logged a 3% volume decrease YoY after an around 18% price hike versus a strong FY10 (7% volume growth)