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Plus, it is challenging to speak in general terms about the safety of an entire category of smoke-free products, which includes various types of HTPs and e-cigarettes

The rise of discreet vapes has made this problem even harder to manage

The advisory referendum passed by a nearly 11-percentage-point margin

This is most evident between HTPs and NVPs due to marked similarities in device design characteristics, including a reliance on battery-powered electronics, high-tech components (eg, inhalation-activated LED [light emitting diode] lights), sleek colour schemes, and metal or hard plastic device bodies (figure 1)

Brand Loyalty Among Smokers Loyalty is key