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History of Cigarette Packaging Box The initial purpose of packaging was to safeguard cigarettes until they became notable brand tools for marketing efforts
Gizelle Baker, Vice President External Scientific Affairs, Philip Morris International, replies: Well, that's a understandable confusion, but also a wrong conclusion
Attributed to the mostly white package ( silver/blue ) more often than to the remaining colors were descriptors indicative of less harmful cigarettes (i.e., low tar, light tar, mild, and ultra-light ), which comports with findings among adult populations and with tobacco industry documents showing that whiter pack colors result in perceptions of lighter and less harmful cigarettes (Altria Sales and Distribution, 2010
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