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Were not advocating stopping efforts to get people to quit I think thats an important piece of it but if you really want to make a difference, you have a far higher likelihood of getting that group of people to switch than you do of getting them to quit

Of the individuals invited, 1,051 entered screening and 541 were excluded for reasons including exiting or declining screening (49.2%), non-compliance during age verification (20.9%), ever employed or related to someone employed in the tobacco industry (11.6%), non-use of HTPs (10.4%), and other reasons