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Natural American Spirit cigarettes are the only major cigarette brand that markets its products as natural, organic and additive-free. The study confirmed the findings of earlier research from Truth Initiative, which showed that 50 to 60 percent of adults viewed Natural American Spirit cigarettes as less harmful than a comparison pack of Marlboro Red cigarettes

Dimensions: 3504 x 2336 px | 29.7 x 19.8 cm | 11.7 x 7.8 inches | 300dpi Date taken: 16 August 2005 Photographer: dpa More information: This image could have imperfections as its either historical or reportage.

Two of the images are being reused from past years after focus groups identified them as particularly effective, said Rob Cunningham, senior policy analyst with the Canadian Cancer Society

Social and Cultural Significance Cigars are often seen as symbols of wealth, celebration, and luxury

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