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Lessons learnt from alcohol taxation studies offer evidence that tax pass-through rates do vary by price level and lower taxes are passed to lower priced products to maintain product affordability.7 Such strategies can undermine the public health goals of tax policy and exacerbate income-based substance use disparities since low-income consumers are more likely than others to purchase discount products.8 While a growing number of studies document cigarette price minimisation behaviours (eg, downshifting to discount cigarettes) in the USA,811 existing evidence on how manufacturers facilitate such behaviours by passing lower taxes to lower priced cigarettes mostly comes from outside the USA.1215 To the best of our knowledge, there have been no US-specific studies to ascertain whether the cigarette industry manipulates cigarette tax pass-through rates to prices to facilitate price minimisation in the country