Franchising Hospitality Services travel gain in-depth knowledge about local

gain in-depth knowledge about local wants and needs

bankers and households have taken for granted that housing is a good investment and forgotten about the bust

the events of Genesis and Exodus now stir the soul and delight the imagination

and at the pulpit

Gerry Smith

Franchising Hospitality Services travel gain in-depth knowledge about local'Franchising in the Hospitality Industry' provides an overview of the issues, debates and challenges associated with business franchising. In two parts, this text firstly looks at the issues from both an academic and practitioner perspective. The second part looks more closely at service sector groups in the hospitality industry, such as hotels, leisure and catering using national and international examples and illustrations. These demonstrate how the