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hallucinatory novel that is also an incisive critique of national myths
the meaning of dreams
- Understanding your baby's sleep
Told as a riveting story of the Vikings and the methods we use to understand them
Edward Bernays: CRYSTALLIZING PUBLIC OPINION W26 [2019] paperback Condition:New LONGLISTED FOR THE CARNEGIE MEDALEdward Bernays, famed as The Father of Public Relations, pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, he describes how public opinion is created and shaped, including the use of surveys and endorsements from opinion leaders, celebrities, and experts. These methods formed the principles that corporations and governments have employed for the past century to influence social attitudes.
